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Privacy Policy

Last updated: February 24, 2026

1. Introduction

Frix Labs ("we," "our," or "us") operates the Frix AI receptionist platform, which provides AI-powered call answering, lead qualification, and appointment booking for businesses. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, application, and services (collectively, the "Service"). By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We may collect the following types of information:

  • Account and profile information: When you sign up, we collect your name, email address, password (stored in hashed form), business name, and optionally your website URL. We may also store your chosen AI assistant configuration and training preferences.
  • Payment information: Payment processing is handled by Stripe. We do not store your full credit card number on our servers. We may receive and store limited payment-related data (e.g., subscription status, plan type, billing period) necessary to provide the Service.
  • Call and voice data: To provide our AI receptionist and voice features, we process voice calls, call recordings (where applicable), transcripts, and related metadata. This may include caller phone numbers, call duration, and the content of conversations for the purpose of delivering and improving the Service, and for your call logs and analytics in your dashboard.
  • Usage and device information: We collect information about how you use our website and app (e.g., pages visited, actions taken) and technical data such as IP address, browser type, and device identifiers to operate, secure, and improve the Service.
  • Cookies and similar technologies: We may use cookies, local storage, and similar technologies for authentication, preferences, and analytics as described in this policy.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the AI receptionist and related features (call answering, appointment booking, integrations).
  • Authenticate your account and manage your subscription and billing.
  • Display call logs, transcripts, appointments, and analytics in your dashboard.
  • Train and improve our AI models and voice capabilities in accordance with our internal policies and applicable law.
  • Send you service-related communications, security alerts, and (with your consent where required) marketing.
  • Comply with legal obligations, enforce our terms, and protect our rights and the rights of others.

4. Sharing and Disclosure

We may share your information with service providers that assist us in operating the Service (e.g., cloud hosting, payment processing via Stripe, voice and AI infrastructure). These providers are contractually required to protect your data and use it only for the purposes we specify. We may also disclose information if required by law, to protect our rights or safety, or in connection with a merger, sale, or other corporate transaction. We do not sell your personal information to third parties for their marketing purposes.

5. Data Retention and Security

We retain your information for as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or alteration. No method of transmission or storage is 100% secure; we encourage you to use a strong password and keep your login details confidential.

6. Your Rights and Choices

Depending on your location, you may have the right to access, correct, delete, or port your personal data, or to object to or restrict certain processing. You can update account and profile information from your dashboard or settings. To exercise other rights or ask questions, contact us using the details below. You may also have the right to lodge a complaint with a supervisory authority. If we send marketing emails, you can opt out via the unsubscribe link in those emails.

7. Children

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us and we will take steps to delete it.

8. International Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place where required by applicable law for such transfers.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the "Last updated" date. Continued use of the Service after changes constitutes acceptance of the updated policy. For material changes, we may provide additional notice (e.g., by email or in-app notification).

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at the email or address provided on our website or in the Frix Labs application.