Privacy Policy

Effective Date: January 1, 2025

Frix Labs (“we,” “us,” “our”) operates the website frixlabs.com and provides an AI receptionist service that answers your business calls 24/7, qualifies leads, and books appointments. We take your privacy seriously. This Privacy Policy explains what information we collect when you use our website or our AI receptionist service, how we use and protect it, and your rights regarding that information.

By visiting our website, signing up for our service, or using our AI receptionist, you agree to the practices described in this policy. If you do not agree, please do not use our website or services.

Relation to Terms and Conditions

This Privacy Policy is part of our Terms and Conditions. By accepting the Terms, you also accept this Privacy Policy.

Age Requirement

Our website and AI receptionist service are intended for users who are at least 18 years of age. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected such information, we will take steps to delete it.

Data We Collect and How We Use It

We collect and use data to provide and improve our website and our AI receptionist service, including call answering, lead qualification, and appointment booking. We implement appropriate technical and organizational measures to protect your data in line with applicable law, including the General Data Protection Regulation (GDPR) where it applies. In the event of a data breach affecting your personal information, we will follow our incident response process and notify you where required by law.

Information You Provide (Personal Information)

When you use our website or sign up for our AI receptionist service, we may collect information that you provide directly, with your consent. We use it to:

  • Provide, configure, and support the AI receptionist service (e.g., connecting your phone number, business hours, and call flows);
  • Integrate with your calendar, CRM, or other tools you connect to our service;
  • Process inquiries, support requests, and billing;
  • Send service-related and, where permitted, marketing communications;
  • Improve our website and AI receptionist technology.

This information may include, but is not limited to:

  • Name and contact information (email, phone number, business address);
  • Business details (company name, website, services, hours) used to configure the AI receptionist;
  • Call and conversation data (e.g., call recordings, transcripts, summaries) when you use our AI receptionist, as described in your service agreement;
  • Payment and billing information, processed in accordance with applicable payment and data protection standards.

Information Collected Automatically (Non-Personal / Technical Data)

When you visit our website or use our service, we may automatically collect certain technical and usage data, such as:

  • Device type, browser type, and operating system;
  • IP address and general location;
  • Pages visited on our website and actions taken;
  • Referral source and timestamps.

We use this data to operate and secure our website and service, analyze usage, and improve user experience. Where required by law, we obtain consent for non-essential cookies or similar technologies.

Cookies and Similar Technologies

We use cookies and similar technologies (e.g., local storage) to:

  • Keep you signed in and remember your preferences;
  • Understand how you use our website and improve it;
  • Provide security and prevent abuse.

You can manage or disable cookies through your browser settings. Some features may not work correctly if cookies are disabled.

How We Protect Your Data

We do not sell your personal information. We use industry-standard measures to protect the data we collect and store, including encryption, access controls, and secure infrastructure. We limit access to personal information to those who need it to provide or support our AI receptionist service. Where we process payment information, we follow applicable standards (e.g., PCI DSS) and use trusted payment processors. Our staff are not authorized to ask you for sensitive payment details (e.g., full credit card numbers) via unsecured channels; if someone does, please contact us using the details below.

When We Share Data

We may share your information only in the following situations:

  • Service providers: Vendors that help us operate our website and AI receptionist service (e.g., hosting, telephony, calendar or CRM integrations, analytics), under strict confidentiality and data protection obligations;
  • Legal and safety: When required by law, court order, or to protect the rights, safety, or property of Frix Labs, our users, or the public;
  • Business transfers: In connection with a merger, acquisition, or sale of assets, subject to the same privacy commitments;
  • With your consent: Where you have agreed to sharing for a specific purpose.

We do not sell or rent your personal information to third parties for their marketing.

Your Rights and Choices

You may opt out of marketing emails at any time using the link in our emails or by contacting us. You can manage cookie preferences through your browser. Depending on where you live, you may have the right to access, correct, delete, or port your personal data, or to object to or restrict certain processing. Residents of the European Economic Area (EEA) and California have additional rights under GDPR and the CCPA respectively. To exercise these rights, contact us using the details below. We will respond in accordance with applicable law.

Third-Party Links and Services

Our website may contain links to third-party sites or services (e.g., calendar or CRM providers you connect to our AI receptionist). We are not responsible for their privacy practices. We encourage you to read their privacy policies before providing them with your information.

International Data Transfers

Your data may be transferred to and processed in countries other than your own. We ensure appropriate safeguards (e.g., standard contractual clauses or other mechanisms recognized by law) where required. By using our website or AI receptionist service, you consent to such transfers to the extent permitted by applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Effective Date” or “Last Updated” date. Your continued use of our website or AI receptionist service after changes constitutes acceptance of the revised policy. For material changes, we may provide additional notice (e.g., by email or a notice on our website).

Contact Us

If you have questions or concerns about this Privacy Policy or our use of your data: